How much research is required to design persona?

It’s a well-known statement that “UX without research is not UX” If any design decision is not based on research, it’s not UX. It’s purely the designer’s perception which may be risky for the product. Persona plays a vital role in the product journey, each and every pointer of persona should be chosen carefully and … Continue reading “How much research is required to design persona?”

Performance is an essential design feature

Designer’s role doesn’t end at UX conceptualization, it actually should be on peak from there. One of the most essential parts of design is; performance that plays a vital role in making products addictive and left with good user experience. Along with formative and summative usability testing there should be dedicated performance testing of each … Continue reading “Performance is an essential design feature”