Emotional experience is the end goal today for any product to success – Emotionally intelligent design

Have you ever experienced that you had a first look at a product and want to explore it or purchase it? There are multiple apps, websites in the digital world. But why a few apps/websites attract immediately? Why? And how it happens? It takes 50ms for a user to make first impression for a website. … Continue reading “Emotional experience is the end goal today for any product to success – Emotionally intelligent design”

Electroencephalography (EEG) in UX Design

Adoption of scientific techniques in User Experience is not new. Eye tracker is being used in user testing for long time. It is getting more advancement by the efforts of companies like Emotiv, Neurosky and Braingineers. These companies are working on neuro marketing research. Marketing strategy has changed as now we are able to capture … Continue reading “Electroencephalography (EEG) in UX Design”