Designing access control (permissions) for an enterprise app is pivotal as these applications keep on evolving by the time the company grows. Being a designer understanding the access control helps to design user management screens. I am sharing some concepts and ideas based on my long experience in designing SaaS applications. ACL (Access Control List) … Continue reading “Designing access control (Permissions) for enterprise app – SaaS app”
Category: Usability Practice
How much research is required to design persona?
It’s a well-known statement that “UX without research is not UX” If any design decision is not based on research, it’s not UX. It’s purely the designer’s perception which may be risky for the product. Persona plays a vital role in the product journey, each and every pointer of persona should be chosen carefully and … Continue reading “How much research is required to design persona?”
Designing for peripheral vision
Brain guides the eye to look from one place to another place and peripheral vision helps in it as peripheral vision attracts the foveal (central) vision, “where to look”. Peripheral vision cannot get detailed information like color, size and shape, but it has strength like movement, contrast and sound. A designer can engage user by … Continue reading “Designing for peripheral vision”
Emotional experience is the end goal today for any product to success – Emotionally intelligent design
Have you ever experienced that you had a first look at a product and want to explore it or purchase it? There are multiple apps, websites in the digital world. But why a few apps/websites attract immediately? Why? And how it happens? It takes 50ms for a user to make first impression for a website. … Continue reading “Emotional experience is the end goal today for any product to success – Emotionally intelligent design”
Digital and physical experience are merging – Electroencephalogrphy and synesthetic feedback
Line between the digital and physical experience is getting blurred gradually, and having disruptive impact across the industry. Technology like AI, Blockchain and IOT are staging new opportunities for companies to meet customer’s expectations. Marketing strategy has changed; companies are reading brain activities of the users and working on digital experience that imitate as physical … Continue reading “Digital and physical experience are merging – Electroencephalogrphy and synesthetic feedback”
Electroencephalography (EEG) in UX Design
Adoption of scientific techniques in User Experience is not new. Eye tracker is being used in user testing for long time. It is getting more advancement by the efforts of companies like Emotiv, Neurosky and Braingineers. These companies are working on neuro marketing research. Marketing strategy has changed as now we are able to capture … Continue reading “Electroencephalography (EEG) in UX Design”
Balanced experience or User experience, what will be the right name?
User exists only because of business, and business exists or grows by happy users. So, most important role of UX team is; to identify and fill the gap between user needs and business goals. UX team is answerable or responsible to two completely different people. Most of the time users and the client (business stakeholders) … Continue reading “Balanced experience or User experience, what will be the right name?”
Role of a generalist, specialist or unicorn skillset in a UX (design) team
UX (Design) is a bigger umbrella and it’s getting broader. Design is not limited to a defined skillset; ideally a designer gets involved in an abstraction face of a product, where product is a vague thought of a client. It has to be materialized on web or in other accessible platform. Between the abstractions to … Continue reading “Role of a generalist, specialist or unicorn skillset in a UX (design) team”
Information Visualization – How to effectively convert an abstract data to visual?
Data is getting generated from different sources. Walmart handles more than 1 million customer transaction every hour, Wikipedia handles billions of pages. Skip and take me to step-by-step guide Social networking sites Twitter, Linkedin and Facebook etc. generates new huge bytes of data in quintillion daily, the amount of data is only getting larger, deeper … Continue reading “Information Visualization – How to effectively convert an abstract data to visual?”
Who doesn’t know anything, knows user experience.
This funny statement was given irritably, by one of my team member, when he came from a meeting. After having a brief discussion about the meeting, I came to know it was a common problem that a designer faces in most of the meetings. We start user center design and gradually, it becomes client centered … Continue reading “Who doesn’t know anything, knows user experience.”
Why mobile UX customization is important for different platforms ? – Android vs iOS
When designing a mobile application or mobile website, UX people pay special focus on Android and iOS. It’s because, both platforms have combined market share around 94% and both have different appearance and personality. Both the platforms have their own design guidelines. If a user has to switch from one platform to another, it takes … Continue reading “Why mobile UX customization is important for different platforms ? – Android vs iOS”
Consistency and conventions are true friends for web
Consistency and conventions are two important element of design. By following the existing conventions, anything can be made easy to grasp. Consistency make user feel at home. Universal color code for traffic lights is (red, yellow, and green). Some conventions are must to follow, like stop lights are red and red means stop. Drivers know … Continue reading “Consistency and conventions are true friends for web”
Mental model and conceptual model in user experience.
Design is a conversation between designer and user. How effective this conversation can happen; is depends on the conceptual model of the designer for the product. Designer does not interact directly with user. Designer only talk to the user via product. Imagine a scenario you have never seen a kindle device or iPad, and you … Continue reading “Mental model and conceptual model in user experience.”
Usability testing with blind users – How blind users work with web sites ?
Observer in usability testing gets actual insight of the users while watching them using a product. But what about the users using adaptive technology? like blind web users, how blind users work with web sites? While surfing net, I found a very good case study where 16 blind users were observed while using screen readers … Continue reading “Usability testing with blind users – How blind users work with web sites ?”